Overview

Social Media Manager This is an exciting, fast-paced and varied role responsible for planning, delivering and evaluating social media activity across the Welsh Rugby Union’s full portfolio of accounts, including the Wales senior men’s and women’s channels, Principality Stadium and the WRU’s wider corporate and community accounts.

Using audience insight and platform-specific content, the Social Media Manager will capture, engage and grow audiences, tell positive and compelling stories from across Welsh rugby, support ticketing and commercial objectives, and enhance the global profile of Welsh rugby and Principality Stadium.

Closing Date: 29 October 2026 Salary: £30,000-£35,000 per annum The Person

  • Strong creative social content production skills, with the ability to capture, edit and publish engaging, social-first content using mobile devices, while continually pushing creative boundaries and experimenting with new formats and ideas.
  • Proven experience of developing, delivering and evaluating successful social media strategies and content plans.
  • Excellent knowledge of major social media platforms, emerging trends, platform best practice and audience behaviours.
  • Strong understanding of social media analytics, reporting tools and the use of data to improve content and audience engagement.
  • Excellent knowledge of rugby and the wider sporting landscape, with the ability to work effectively in a fast-paced editorial environment.
  • Strong editorial judgement and the ability to identify and create content that tells a compelling story.
  • Experience of content management systems and editing software, with the ability to adapt quickly to new systems and technology.
  • Highly organised, proactive and able to manage competing priorities, including live and time-sensitive content.
  • Excellent IT skills
  • Strong interpersonal and relationship-management skills.
  • Excellent written and verbal communication skills.
  • Excellent knowledge and understanding of regulatory compliance relevant to social media publishing and content production.
  • Ability to communicate and work through the medium of Welsh is highly desirable.
  • A valid UK driving licence is desirable.

The Role

  • Develop and manage an insight-led social media strategy that supports the WRU Group’s wider strategic and commercial objectives.
  • Plan, create, publish and evaluate engaging content across the WRU’s social media channels.
  • Manage the day-to-day operation of social platforms, including content scheduling, publishing, community engagement and live coverage.
  • Use data, audience insight and analytical tools to assess performance, identify opportunities and continually improve content.
  • Grow the WRU’s addressable audience by delivering platform-specific content that generates meaningful engagement and positive sentiment.
  • Raise and enhance the global profile of Welsh professional players, across both the men’s and women’s game.
  • Identify, develop and create social content that tells compelling stories from across international, professional, community and grassroots rugby.
  • Promote Welsh culture, language and values through the WRU’s social media output.
  • Support ticketing campaigns and help drive demand for senior men’s and women’s international fixtures at Principality Stadium.
  • Support Super Rygbi Cymru and professional clubs in Wales by helping to grow awareness, engagement and match attendances.
  • Work collaboratively with internal teams, external partners and relevant stakeholders to coordinate content and maximise its impact.
  • Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values
  • Support ticketing campaigns and help drive demand for senior men’s and women’s international fixtures at Principality Stadium.
  • Support Super Rygbi Cymru and professional clubs in Wales by helping to grow awareness, engagement and match attendances.
  • Work collaboratively with internal teams, external partners and relevant stakeholders to coordinate content and maximise its impact.
  • Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values

WRU Requirements The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.

Ability to communicate through the medium of Welsh and a Valid UK Driver’s License is desirable. This role is subject to a basic/enhanced DBS check.

The Perks As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:

  • Salary Sacrifice Pension (5% employee contribution,matched by WRU)
  • Life assurance scheme
  • WRU Group Ticket Allocation (in line with ticketing policy)
  • One additional paid day off (birthday leave)
  • Employee assistance programme
  • Team Tactics – hybrid working arrangements
  • Free stadium parking and gym
  • WRU Group store andtour discounts
  • WRU Group partnershipoffers
  • Eye Care Voucher Scheme
  • Cycle to Work Scheme

Our Values The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.

Inclusion At The WRU The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy () and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.

Diversity monitoring We know that we deliver better services when our workforce reflects the full range of backgrounds and experiences in the society we serve.

To continue to do this we need your help in filling out a short monitoring form.

None of the information you provide will be visible as part of your application. It will only be used anonymously to monitor the inclusivity of our selection processes.

You can select ‘prefer not to say’ if you would rather not answer any question.

Rheolwr y Cyfryngau Cymdeithasol Mae hon yn rôl gyffrous, gyflym ac amrywiol sy’n gyfrifol am gynllunio, cyflwyno a gwerthuso gweithgarwch ar y cyfryngau cymdeithasol ar draws portffolio llawn cyfrifon Undeb Rygbi Cymru, gan gynnwys sianeli timau dynion a menywod Cymru, Stadiwm Principality a chyfrifon corfforaethol a chymunedol ehangach URC.

Gan ddefnyddio mewnwelediad i’r gynulleidfa a chynnwys sy’n benodol i’r platfform, bydd Rheolwr y Cyfryngau Cymdeithasol yn denu, yn ymgysylltu ac yn tyfu cynulleidfaoedd, yn adrodd straeon cadarnhaol a chymhellol o bob cwr o rygbi Cymru, yn cefnogi amcanion tocynnau a masnachol, ac yn gwella proffil byd-eang rygbi Cymru a Stadiwm Principality.

Dyddiad Cau: 29 Hydref 2026 Cyflog: £30,000-£35,000 y flwyddyn Y PERSON

  • Sgiliau cynhyrchu cynnwys cymdeithasol creadigol cryf, gyda’r gallu i ffilmio, golygu a chyhoeddi cynnwys deniadol, wedi’i greu’n benodol ar gyfer cyfryngau cymdeithasol, gan ddefnyddio dyfeisiau symudol, wrth wthio ffiniau creadigol yn barhaus ac arbrofi gyda fformatau a syniadau newydd.
  • Profiaid profedig o ddatblygu, cyflwyno a gwerthuso strategaethau cyfryngau cymdeithasol a chynlluniau cynnwys llwyddiannus.
  • Gwybodaeth ragorol am brif blatfontau cyfryngau cymdeithasol, tueddiadau sy’n dod i’r amlwg, arfer gorau ar blatfontau ac ymddygiadau cynulleidfaoedd.
  • Dealltwriaeth gref o ddadansoddeg cyfryngau cymdeithasol, offer adrodd a defnyddio data i wella cynnwys ac ymgysylltiad cynulleidfaoedd.
  • Gwybodaeth ragorol am rygbi a’r dirwedd chwaraeon ehangach, gyda’r gallu i weithio’n effeithiol mewn amgylchedd golygyddol cyflym.
  • Barn olygyddol gref a’r gallu i nodi a chreu cynnwys sy’n adrodd stori gymhellol.
  • Profiaid o systemau rheoli cynnwys a meddalwedd golygu, gyda’r gallu i addasu’n gyflym i systemau a thechnoleg newydd.
  • Trefnus iawn, rhagweithiol ac yn gallu rheoli blaenoriaethau cystadleuol, gan gynnwys cynnwys byw a chynnwys sy’n sensitif o ran amser.
  • Sgiliau TG rhagorol
  • Sgiliau rhyngbersonol a rheoli perthnasau cryf.
  • Sgiliau cyfathrebu ysgrifenedig a llafar rhagorol.
  • Gwybodaeth a dealltwriaeth ragorol o gydymffurfiaeth reoleiddiol sy’n berthnasol i gyhoeddi a chynhyrchu cynnwys ar gyfryngau cymdeithasol.
  • Mae’r gallu i gyfathrebu a gweithio yn y Gymraeg yn ddymunol iawn.
  • Mae trwydded yrru ddilys y DU yn ddymunol.

Y RÔL

  • Datblygu a rheoli strategaeth cyfryngau cymdeithasol a arweinir gan fewnwelediad sy’n cefnogi amcanion strategol a masnachol ehangach Grŵp URC.
  • Cynllunio, creu, cyhoeddi a gwerthuso cynnwys deniadol ar draws sianeli cyfryngau cymdeithasol URC.
  • Rheoli gweithrediad sianeli cyfryngau cymdeithasol o ddydd i ddydd, gan gynnwys amserlennu cynnwys, cyhoeddi, ymgysylltu â’r gymuned a darllediadau byw.
  • Defnyddio data, mewnwelediad i’r cynulleidfa ac offer dadansoddol i asesu perfformiad, nodi cyfleoedd a gwella cynnwys yn barhaus.
  • Cynyddu cynulleidfa hygyrch URC drwy gyflwyno cynnwys penodol i’r platfform sy’n creu ymgysylltiad ystyrlon a theimlad cadarnhaol.
  • Codi a gwella proffil byd-eang chwaraewyr proffesiynol Cymru . click apply for full job details
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